“Superguest is basically like a guest loyalty recognition program. “We’re a more vertically integrated, end-to-end, full-stack ecosystem powered by people.”Ī key differentiator for boutique hotels, which now can list on the site through third-party distributor SiteMinder and are part of the company’s seven property types – is Airbnb’s lower commission rate, which Chesky assures will remain lower than ’s.īoutiques also stand to benefit from the soon-to-launch Superguest program and the Airbnb Plus initiative. “We have Homes, Experiences and Restaurants – none of them do in the same way,” he says. “We don’t need to beat our competitors we just need to make sure that if you’re seeing incredibly local, personal, magical experiences, and if you see everything – eventually – in one app, you’re going to be able to come to Airbnb.'Ĭhesky believes Airbnb has a number of advantages over OTAs, including unique inventory, a passionate community of people (“community is very hard to copy”) and multiple experiences in one app. “We believe the way we’re going to win or the way we’re going to win over hundreds of millions of customers is to have the best trip. “The product in travel is trips,” he says. The platform’s newest features – the launch of four new property types Airbnb Plus and Beyond by Airbnb Airbnb Collections and a Superguest program - add more elements to rival OTAs, all in pursuit of giving customers what Chesky calls the “best trip.” The forecast on guest numbers comes as the company confirms it is still looking at some kind of flight element for the site. The “Airbnb way” is how the company has approached all its offerings – starting with its core home-share product and expansion into ventures such as Experiences and, more recently, its foray into hotel distribution – and how it plans to secure more than one billion annual guests by 2028. “Make no mistake: We are going to run this company for decades, but in a certain way.” “Our competition is two companies – Expedia and – and I’m extremely excited about what the next ten years

Airbnb views itself going all-in with a plan to compete with the giants of the accommodation world - online travel agencies.ĬEO Brian Chesky made the comments during an interview with PhocusWire shortly after the company announced updates to its platform and services at an event in San Francisco this week.

Airbnb ceo