LinkedIn Sales Navigator opens up profile search to more premium information. ‍ What’s the difference between Basic and Sales Navigator? LISN allows reps to not on to get more advanced features but build an isolated news feed of their prospects and target accounts to stay in the know about their targets. When you’re trying to build a relationship with a prospect, how they write their profiles, job descriptions, and relationships can be a reliable way to understand them more. Read what your actual prospects actually describe their jobs publicly.

No need to do the Sherlock Holmes song and dance. Many other research tools out there make conclusions about your prospect, like what vendors they use, what relationships they have, what’s their personality like, etc.

This means the data quality is pretty accurate for research, considering it’s not just deducing conclusions about your prospect with indirect hints. Most profiles on LinkedIn are coming right from your prospect’s mouth. In my opinion, while you can do a lot with Sales Navigator, their most significant differentiator in the market is using it as a research tool for prospecting. LinkedIn Sales Navigator (LISN) is a premium version of LinkedIn designed to help sales reps gain insight into their prospects. Just a quick refresher for those that don’t know. I hear a lot of sales reps ask me, “Is LinkedIn Sales Navigator Worth it?” and I thought today we’d deep dive into some of the cool things you can do with LinkedIn Sales Navigator and why it’s definitely worth investing in for your sales team. If you work in prospecting, as an account executive, or are just doing account management, it’s tough to be a sales rep these days and not go on LinkedIn. Several years ago, when I first started prospecting, I remember I used to live off LinkedIn.

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